Stories and strategies for scaling your business from 10-100 and beyond.
NOVEMBER 5, 2020 | VIRTUAL
2020 didn't come with a playbook.
So whether you need strategies to scale big, marketing ideas that really resonate, or hot tips on anything else small biz, Playbook 2020 has you covered!
Join us for free on November 5 for this can't miss small biz event. You'll see the star of ABC’s Shark Tank, Daymond John, take the main stage. Plus, hear tons of tactical strategies from the best in business. HubSpot, Entrepreneur mag, Adobe, Slack, and Grammarly included.
- FEATURING
DAYMOND JOHN
Founder/CEO of FUBU & Star of ABC's Shark Tank
An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his operation into the basement. Daymond is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales.
His marketing strategies and ability to build successful brands have made him one of today’s most influential consultants. And his ABC hit show, Shark Tank, is celebrating its 12th season with millions tuning in to hear Daymond's entrepreneurial insights.
SPEAKERS
No keynotes. All live conversations. Bring your burning questions!
Sharing the virtual stage are the people behind today's leading companies, including:RYAN BONNICI
CMO, G2
From flight attendant to Forbes' 26th most influential CMO in the world, with stops at HubSpot, Salesforce, and Microsoft in between.
HOLLEN SPATZ
VP of People Operations, ClassPass
Hollen brings more than 15 years of leadership experience in marketing and customer experience strategy at companies of all stages and sizes.
JASON FEIFER
Editor in Chief of Entrepreneur magazine
Editor, podcast host, and extensive writer on all things business and technology.
CELINE KIMBERLY
Director of Customer Success, HubSpot
Celine co-leads Customer Success at HubSpot and owns the global strategy for at-scale customer success.
DAWN SHARIFAN
VP of People, Slack Technologies
Dawn has 15+ years experience in both public and private organizations, from start-ups to Fortune 500 companies.
KEVIN LAU
Global Head of Customer Advocacy, Adobe
Responsible for all aspects of driving customer engagement and advocacy across the portfolio of customer programs for Adobe's Digital Experience business.
JOSH MACINTYRE
Head of Revenue Operations, Grammarly
Josh’s team manages all operations for the business unit responsible for Grammarly’s B2B product, “Grammarly Business”.
MARGARET KIM
Director of Strategy & Operations, Ellevest
Margaret led global operations teams as a VP at Goldman Sachs and is now the Director of Strategy & Operations at her fourth start-up, Ellevest.
EVERETTE TAYLOR
CMO, Artsy
A creative and accomplished marketing executive, Everette has also served as CMO for Skurt and Head of Marketing at Qualaroo, companies he helped lead to successful acquisitions.
CHRIS RONZIO
Founder & CEO, Trainual
Founder, podcast host, author, and a 2020 EY Entrepreneur of the Year Finalist.
MELANIE TRAVIS
CEO, Andie
Melanie established her career at some of New York City's most successful consumer technology companies: Foursquare, Kickstarter, and most recently Bark & Co.
JONATHAN RONZIO
CMO, Trainual
High-altitude mountaineer, adventure filmmaker, and Stokecast podcast host turned B2B marketing leader.
RYAN STEINBERG
Head of Global Support Operations, Intercom
Loves setting up a sound A/B test, building beautiful Tableau dashboards, and all things "analytics" around CX.
NICOLE CARACCI
Head of People & Talent,
Athletic Greens
Nicole has spent the last five years successfully building and managing remote/distributed teams, exclusively within high-growth startups.
CAMERON HEROLD
Founder, COO Alliance
Former COO of 1-800-GOT-JUNK and author of Double Double and Meetings Suck.
ERIN BLASKIE
Director of Marketing, Fellow
Erin Blaskie founded a consulting agency that provided branding, community-building, and digital marketing services to companies around the world.
JESSE HORWITZ
Co-Founder & Co-CEO, Hubble
Earned a coveted spot on Forbes’ “30 Under 30” list and over the last few years has extended Hubble’s footprint around the world.
ANTHONY SVIRSKIS
CEO, TRIBE
As CEO of TRIBE, Anthony has taken the company from inception through to launch, growth and international expansion, attracting over $20M of investment along the way.
IAN FAISON
Host, Demand Gen Visionaries
Ian helps marketing teams to create industry-leading podcasts at the intersection of technology and business.
- SCHEDULE
NOVEMBER 5, 2020 | 9 - 3 PM PT
9:00 AM PT
INTRODUCTION
Join Trainual CEO Chris Ronzio and Trainual CMO Jonathan Ronzio (currently scaling their own SMB) for a quick welcome and state of the union on all things small biz.
9:10 AM - 10:10 AM PT
SMALL BUSINESS STRUGGLES, BIG TIME SUCCESS, AND THE LESSONS IN BETWEEN
WITH DAYMOND JOHN
Daymond John is a top business and motivational keynote speaker, founder of FUBU clothing, Shark Tank judge, and the bestselling author of The Power of Broke.
Daymond has seen wild success growing ideas into global enterprises. With a keen eye for consumer trends and a knack for sewing hats, he scaled his hip hop apparel company, FUBU, from nothing to 9-figures in revenue in just a few years.Now, as a star on ABC’s Shark Tank, he helps tons of business leaders like you successfully scale their SMBs. Kick-off Playbook 2020 with a candid chat about the greatest lessons Daymond’s learned throughout his entrepreneurial journey and get his recipe for scaling big.
10:15 AM - 11:00 AM PT
SCALING YOUR TEAM IN TURBULENT TIMES
Dawn Sharifan, VP of People - Slack
Hollen Spatz, VP of People Operations - ClassPass
Nicole Caracci, Head of People & Talent - Athletic GreensScaling from 10 employees to 100 is hard enough without adding a pandemic into the mix. So even if you're in a hiring hiatus, right now is the perfect time to set the foundation for your future growth. Join today's top people leaders for a wide-spread, candid conversation about building scalable hiring processes, sourcing diverse talent, and planning to grow amid uncertainty.
11:05 AM - 11:50 AM PT
TURNING YOUR CUSTOMERS INTO RAVING FANS
Celine Kimberly, Director of Customer Success - Hubspot
Kevin Lau, Global Head of Customer Advocacy - AdobeRyan Steinberg, Head of Global Support Operations - Intercom
Create enough raving fans to fill entire stadiums - that's the goal. But turning your customers into your greatest brand advocates doesn't happen by accident. Catch key voices in customer experience share their best practices for building brand loyalty and rallying everything you do around your customers.
11:55 AM - 12:40 PM PT
THE ART OF SYSTEMIZATION & TWEAKING PROCESSES
Josh MacIntyre , Head of Revenue Operations - Grammarly
Margaret Kim, Director of Strategy & Operations - Ellevest
Cameron Herold, Founder - COO Alliance
Staying competitive comes down to how well you respond to change. That doesn't mean you need to throw away your playbook every time the market shifts. Learn from today's fastest-growing companies how you can tweak your processes to seamlessly improve operations and stay ahead of your competitors.
12:45 PM - 1:30 PM PT
GETTING THE MOST BANG FOR
YOUR MARKETING BUCKSRyan Bonnici, CMO - G2
Everette Taylor, CMO - Artsy
Erin Blaskie, Director of Marketing - Fellow
Ian Faison, Host - Demand Gen VisionariesLet’s debunk the myth that you need a limitless budget to grow your brand now. What you really need is every dollar spent to generate a return. And that starts with getting your message through all the noise. Hear from marketing trendsetters what strategies are really resonating right now. Plus, get unfiltered insights on what they're seeing emerge in the market and how to apply these concepts to your business.
1:35 PM - 2:20 PM PT
HOW TO NOT GO OUT OF BUSINESS
Melanie Travis, CEO - Andie
Jesse Horwitz, Co-Founder & Co-CEO - Hubble
Anthony Svirskis, CEO - TRIBENearly half of all SMBs fail within their first 5 years in business. And with the pandemic adding unprecedented pressures, keeping your doors open is now harder than ever. With a focus on funding and innovation, this session will help you learn the best strategies for boosting your bottom line, staying agile in the market, and landing capital right now.
2:25 PM PT
EMBRACING CHANGE TO FUEL FUTURE GROWTH
Jason Feifer, Editor in Chief - Entrepreneur magazine
This year has come with no shortage of changes - many of which hit small businesses the hardest. But as the playing field begins to level, you need to figure out how to fuel future growth before your competition does. So, how can you do that right now? Finish off the day with Jason Feifer, Editor in Chief at Entrepreneur magazine, and walk through his tactical strategies for embracing change and staying agile.
- REGISTER NOW FOR THE REPLAYS
"Playbook 2020" © Trainual Inc. 2020