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    Stories and strategies for scaling your business from 10-100 and beyond.

    NOVEMBER 5, 2020 | VIRTUAL

  • 2020 didn't come with a playbook.
     

    So whether you need strategies to scale big, marketing ideas that really resonate, or hot tips on anything else small biz, Playbook 2020 has you covered!

     

    Join us for free on November 5 for this can't miss small biz event. You'll see the star of ABC’s Shark Tank, Daymond John, take the main stage. Plus, hear tons of tactical strategies from the best in business. HubSpot, Entrepreneur mag, Adobe, Slack, and Grammarly included.

  • FEATURING

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    DAYMOND JOHN

    Founder/CEO of FUBU & Star of ABC's Shark Tank

    An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his operation into the basement. Daymond is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales.

     

    His marketing strategies and ability to build successful brands have made him one of today’s most influential consultants. And his ABC hit show, Shark Tank, is celebrating its 12th season with millions tuning in to hear Daymond's entrepreneurial insights.

  • SPEAKERS

    No keynotes. All live conversations. Bring your burning questions!
    Sharing the virtual stage are the people behind today's leading companies, including:

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    RYAN BONNICI

    CMO, G2
     

     

    From flight attendant to Forbes' 26th most influential CMO in the world, with stops at HubSpot, Salesforce, and Microsoft in between.

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    HOLLEN SPATZ

    VP of People Operations, ClassPass
     

    Hollen brings more than 15 years of leadership experience in marketing and customer experience strategy at companies of all stages and sizes.

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    JASON FEIFER

    Editor in Chief of Entrepreneur magazine
     

    Editor, podcast host, and extensive writer on all things business and technology.

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    CELINE KIMBERLY

    Director of Customer Success, HubSpot
     

    Celine co-leads Customer Success at HubSpot and owns the global strategy for at-scale customer success.

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    DAWN SHARIFAN

    VP of People, Slack Technologies
     

    Dawn has 15+ years experience in both public and private organizations, from start-ups to Fortune 500 companies.

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    KEVIN LAU

    Global Head of Customer Advocacy, Adobe
     

    Responsible for all aspects of driving customer engagement and advocacy across the portfolio of customer programs for Adobe's Digital Experience business.

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    JOSH MACINTYRE

    Head of Revenue Operations, Grammarly
     

    Josh’s team manages all operations for the business unit responsible for Grammarly’s B2B product, “Grammarly Business”.

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    MARGARET KIM

    Director of Strategy & Operations, Ellevest
     

    Margaret led global operations teams as a VP at Goldman Sachs and is now the Director of Strategy & Operations at her fourth start-up, Ellevest.

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    EVERETTE TAYLOR

    CMO, Artsy
     

    A creative and accomplished marketing executive, Everette has also served as CMO for Skurt and Head of Marketing at Qualaroo, companies he helped lead to successful acquisitions.

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    CHRIS RONZIO

    Founder & CEO, Trainual
     

    Founder, podcast host, author, and a 2020 EY Entrepreneur of the Year Finalist.

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    MELANIE TRAVIS

    CEO, Andie
     

    Melanie established her career at some of New York City's most successful consumer technology companies: Foursquare, Kickstarter, and most recently Bark & Co.

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    JONATHAN RONZIO

    CMO, Trainual
     

    High-altitude mountaineer, adventure filmmaker, and Stokecast podcast host turned B2B marketing leader.

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    RYAN STEINBERG

    Head of Global Support Operations, Intercom
     

    Loves setting up a sound A/B test, building beautiful Tableau dashboards, and all things "analytics" around CX.

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    NICOLE CARACCI

    Head of People & Talent,
    Athletic Greens

     

    Nicole has spent the last five years successfully building and managing remote/distributed teams, exclusively within high-growth startups.

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    CAMERON HEROLD

    Founder, COO Alliance
     

    Former COO of 1-800-GOT-JUNK and author of Double Double and Meetings Suck.

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    ERIN BLASKIE

    Director of Marketing, Fellow
     

    Erin Blaskie founded a consulting agency that provided branding, community-building, and digital marketing services to companies around the world.

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    JESSE HORWITZ

    Co-Founder & Co-CEO, Hubble
     

    Earned a coveted spot on Forbes’ “30 Under 30” list and over the last few years has extended Hubble’s footprint around the world.

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    ANTHONY SVIRSKIS

    CEO, TRIBE
     

    As CEO of TRIBE, Anthony has taken the company from inception through to launch, growth and international expansion, attracting over $20M of investment along the way.

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    IAN FAISON

    Host, Demand Gen Visionaries
     

    Ian helps marketing teams to create industry-leading podcasts at the intersection of technology and business.

  • SCHEDULE

    NOVEMBER 5, 2020 | 9 - 3 PM PT

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    9:00 AM PT

    INTRODUCTION

    Join Trainual CEO Chris Ronzio and Trainual CMO Jonathan Ronzio (currently scaling their own SMB) for a quick welcome and state of the union on all things small biz.

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    9:10 AM - 10:10 AM PT

    SMALL BUSINESS STRUGGLES, BIG TIME SUCCESS, AND THE LESSONS IN BETWEEN

    WITH DAYMOND JOHN

    Daymond John is a top business and motivational keynote speaker, founder of FUBU clothing, Shark Tank judge, and the bestselling author of The Power of Broke.


    Daymond has seen wild success growing ideas into global enterprises. With a keen eye for consumer trends and a knack for sewing hats, he scaled his hip hop apparel company, FUBU, from nothing to 9-figures in revenue in just a few years.

     

    Now, as a star on ABC’s Shark Tank, he helps tons of business leaders like you successfully scale their SMBs. Kick-off Playbook 2020 with a candid chat about the greatest lessons Daymond’s learned throughout his entrepreneurial journey and get his recipe for scaling big.

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    10:15 AM - 11:00 AM PT

    SCALING YOUR TEAM IN TURBULENT TIMES

    Dawn Sharifan, VP of People - Slack
    Hollen Spatz, VP of People Operations - ClassPass
    Nicole Caracci, Head of People & Talent - Athletic Greens

    Scaling from 10 employees to 100 is hard enough without adding a pandemic into the mix. So even if you're in a hiring hiatus, right now is the perfect time to set the foundation for your future growth. Join today's top people leaders for a wide-spread, candid conversation about building scalable hiring processes, sourcing diverse talent, and planning to grow amid uncertainty.

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    11:05 AM - 11:50 AM PT

    TURNING YOUR CUSTOMERS INTO RAVING FANS

    Celine Kimberly, Director of Customer Success - Hubspot
    Kevin Lau, Global Head of Customer Advocacy - Adobe

    Ryan Steinberg, Head of Global Support Operations - Intercom
     

    Create enough raving fans to fill entire stadiums - that's the goal. But turning your customers into your greatest brand advocates doesn't happen by accident. Catch key voices in customer experience share their best practices for building brand loyalty and rallying everything you do around your customers.

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    11:55 AM - 12:40 PM PT

    THE ART OF SYSTEMIZATION & TWEAKING PROCESSES

    Josh MacIntyre , Head of Revenue Operations - Grammarly

    Margaret Kim, Director of Strategy & Operations - Ellevest
    Cameron Herold, Founder - COO Alliance

     

    Staying competitive comes down to how well you respond to change. That doesn't mean you need to throw away your playbook every time the market shifts. Learn from today's fastest-growing companies how you can tweak your processes to seamlessly improve operations and stay ahead of your competitors.

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    12:45 PM - 1:30 PM PT

    GETTING THE MOST BANG FOR
    YOUR MARKETING BUCKS

    Ryan Bonnici, CMO - G2
    Everette Taylor, CMO - Artsy
    Erin Blaskie, Director of Marketing - Fellow
    Ian Faison, Host - Demand Gen Visionaries

    Let’s debunk the myth that you need a limitless budget to grow your brand now. What you really need is every dollar spent to generate a return. And that starts with getting your message through all the noise. Hear from marketing trendsetters what strategies are really resonating right now. Plus, get unfiltered insights on what they're seeing emerge in the market and how to apply these concepts to your business.

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    1:35 PM - 2:20 PM PT

    HOW TO NOT GO OUT OF BUSINESS

    Melanie Travis, CEO - Andie
    Jesse Horwitz, Co-Founder & Co-CEO - Hubble
    Anthony Svirskis, CEO - TRIBE

    Nearly half of all SMBs fail within their first 5 years in business. And with the pandemic adding unprecedented pressures, keeping your doors open is now harder than ever. With a focus on funding and innovation, this session will help you learn the best strategies for boosting your bottom line, staying agile in the market, and landing capital right now.

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    2:25 PM PT

    EMBRACING CHANGE TO FUEL FUTURE GROWTH

    Jason Feifer, Editor in Chief - Entrepreneur magazine

    This year has come with no shortage of changes - many of which hit small businesses the hardest. But as the playing field begins to level, you need to figure out how to fuel future growth before your competition does. So, how can you do that right now? Finish off the day with Jason Feifer, Editor in Chief at Entrepreneur magazine, and walk through his tactical strategies for embracing change and staying agile.

  • REGISTER NOW FOR THE REPLAYS